You can now use rich snippets using the schema mark up on your web site so that google can pick up and index your content.
This is really useful for:
Products
Reviews
Google Plus Profile
Videos
Recipes
Company Information
For videos you can now market them more effectively with a description using the schema mark up.
We can support your business and help get this setup on web sites created in wordpress, html and cubecart. Contact Tracy for more information.
Useful resource:
http://googlewebmastercentral.blogspot.com.au/2012/02/using-schemaorg-markup-for-videos.html
