If you were a retail shop you would be visible to the public but trading online people need to get a sense that you do what you say. Are you reliable and do you provide the service you are marketing?

Using a review company can help you achieve this. What’s more using a review company now also gives you credibility on search and also seems to get you ahead of your competitors.

We have had a good look at all the big ones out there like Review Centre, Trust Pilot and Feefo we came to the conclusion that Feefo provides a really good quality product at an attactive price. When we looked at it further we saw that their reviews get picked up by google on search both product search, web search and also shown on google places.

For more information or to have a look at their free trial click here.

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We are now looking at some SEO and are concentrating on Cleaners Manchester for them. Watch this space!!

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We at dashesndots can now provide you with a mobile version of your web site. For more information give us a call.

Here is a demo of what the setup of a mobile site is like goMobi demo

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Time flies when you are having fun.  For those of you who know us we are two ladies Lynn and Tracy and are very proud to provide a web design and development service to our customers which is completely in-house.  When you decide to use us you get us!

We both previously worked at IBM in a marketing department working on IBM internet sites and intranet site as well as provided marketing brochures and marketing material for the many different business units within IBM.  We have a combined corporate marketing experience of 24 years.

We are now able to share this expertise and help small buinesses grow with their internet marketing initiatives.

We are happy to do a face to face meeting so if you would like to discuss your web requirements call our number to arrange a free consultation.

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This is really useful for:

Products
Reviews
Google Plus Profile
Videos
Recipes
Company Information

For videos you can now market them more effectively with a description using the schema mark up.

We can support your business and help get this setup on web sites created in wordpress, html and cubecart.   Contact Tracy for more information.

Useful resource:

http://googlewebmastercentral.blogspot.com.au/2012/02/using-schemaorg-markup-for-videos.html

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In our experience, for an e commerce site to perform as expected there are certain “things” that should to be in place:-

A Business Plan – whilst this may be an electronic shop, there is still a requirement for some form of business plan that supports the viability of the concept

A Marketing Plan – once the site goes live traffic will not just stumble across the site, it needs to be driven to the site so what is in place to do this and what provision of cost have you set aside for this site?

Stock Control – this is still a shop and similar principles apply.  What stock control is in place?

Product Knowledge – the most successful sales people know their product inside and out and sell the benefits of the product. The same applies in an ecommerce environment.  The difference is that usually the sales person is replaced by the description of the product and customer reviews and it is these that help influence a potential buyer

Content is King! – Once the site is up and running it doesn’t stop there!  The content needs to be kept fresh to attract potential buyers as well as the search engines.  The chances are your competitors are keeping their site content fresh and attractive, so you should consider doing the same by budgeting for this ongoing maintenance at the outset.

Budget – As with any new business venture it is important to have a clear idea of what your budget is, what kind of a return you are hoping to see and within what timescale.

Marketing – What or who is your target market?  As with a shop, your online presence must attract the right type of buyer and should be advertised appropriately.

Brand & Personality – What makes your business different? Does your business have a face or does it need to be faceless?  Consider why people will buy from your site as opposed to another site.  What is your point of differentiation?

Having the answers to all of the above is the ideal scenario; the reality is that you may not have all of the above in place.  If you do have any gaps then we can work with you to plug the gaps and ensure your Ecommerce site starts off on the right footing.

Speak with us to discuss your ecommerce needs

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We are pleased to have redesigned and launched a new web site for Surrey Nutrition you can view this via www.surreynutritionclinic.co.uk .

We are working hard promoting a new ecommerce site www.newbornandover.com who have a fantastic opening offer of 25% off everything with offer code OFFER25.

We have also setup a new facebook page for Broby Living and started this with a competition and had 5 followers on the 30th December and we now have over 450 followers of the page check out the facebook page here http://www.facebook.com/pages/Broby-Living-Mobility-Aids/192103020882450. We have lots of exciting packages available on social media to build your business in 2012 so call us for more info.

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We are also pleased to be able to launch a brand new ecommerce site called New Born And Over aimed at the baby market with quality and unusual products including the popular wooden wheelybugs and cuddledry products.

Watch this space we also have Surrey Nutrition Clinic going live this week…

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We have launched a new web site for Company Medical they are occupational health providers in Cheshire.

We have been continuing our optimisation work for Broby Living on their key terms mobility aids and personal alarms. We have also been working hard to improve the traffic and orders for cheap snap frames on their poster frames range.

More to follow in November!

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For more information you can go to http://www.google.com/support/merchants/bin/answer.py?answer=1346661

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